Strategy is just that...strategic.
Strategic marketing no matter what the distribution path is just that. Where we spend the most time educating clients and advertisers on what is successful or not comes in the fact that versus display, email marketing needs to be tracked for conversions over the course of 60-90 days minimum and may not be successful on the first few drops. To be able to optimize different ISPs and different data segments is key, as is the honest and direct feeback from the clients themselves. Has anyone else had this kind of learning curve explained to them or by them?
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