eLink Media and the GM fallout...

What does the bankruptcy filing of General Motors mean to eLink Media and companies like eLink Media? Just like the rest of the market, it impresses upon us one of the core value adds that we bring to our clients....flexibility. With the deepening recession and the difficulty of Online Advertising Networks to be able to sustain performance or provide bad performance metrics because of bloated, non-efficient business practices (like GM), eLink has enough nimbleness and flexibility to be able to adapt to different business climates. Understanding the market and being able to navigate through it to deliver top-tier service is rare and we are in a much more stable position than most to proudly say we can deliver on expectations. Our hope is that more business, whether large or small, understand the value in being able to work in multiple arenas, break through new barriers, and forge ahead in difficult times.