Watching the NBA finals over the course of the last week or so has given us a chance to put some things in perspective. Taking risks is what advertising is all about, whether it's eLink Media's full suite of solutions, conducting a Direct Response campaign as a new advertiser, or for agencies that have been in the game forever, missed timing and events beyond your control can also make life interesting....
Take for example the current Nike (LeBron & Kobe puppet) campaign. This is a television campaign to coincide a shoe release, that Nike (and their agencies) invested tens of millions of dollars in, banking on the all desired Kobe vs. LeBron NBA finals matchup. Only guess what happened....the Kobe vs. LeBron matchup itself never materialized. So here is Nike, holding millions of dollars worth of ad time to feature a caricature of a player who was sitting at home watching the games on television, instead of being on television.
This is a reminder to all advertisers, whether they are agencies or not....nothing works according to plan. Changes (sometimes bad) happen. The question isn't "who's to blame for this?" The right question is "how do we move forward from here?"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment