eLink Media's Advice for New Advertisers....

At eLink Media, we are always trying to educate and advise current clients and new advertisers that email marketing is both a skill and an art. Understanding some basic principles will help shape and define campaign principles. Once those are established, the idea of staring up at the ceiling and wondering "What is a consumer going to buy?" go by the wayside....

1) Find the Human Connection. Whether you're pitching a new skin cream or a theme park pass, remember that your creative is being viewed by a real person. Real people make decisions to buy or perform the desired call to action. Connect with them in a way they can relate. If it's a pet offer you are distributing, everyone can relate to the moment when Molly the Dog has an accident. Bringing the human connection in could be the moment that acquires a new customer versus a missed opportunity.

2) Pick the Right Person. Understanding your demographic or your identified target demographic is key. The days of "this product/service is perfect for everyone in the world!" are gone. Starting off with a target sample will give you enough data to know if you were right, or completely off the mark.

3) Be Consistent! At eLink Media, we preach to our clients that part of our service is providing consistency in an inconsistent market. Just because a test campaign yielded less than stellar results, does not mean that you didn't gain a ROI. Understanding your offer and it's reaction to the marketplace is valuable information to know whether you hit the nail on the head, or swung and missed entirely with your idea. Being consistent and testing multiple options give advertisers the opportunity to connect and re-connect with both cold customers coming back or new customers entirely. Stay on point, and you'll more than likely get to your destination.