Marketing Do's & Don'ts...case in point, VW.

In the marketing world, be it online or offline expectations are key. Working with clients is challenging in not only meeting expectations, but having those expectations change. Advertisers are great in understanding what they think they want. What they don't really have much understanding is how to get to where they want to be. Case in point, Volkswagen. Volkswagen wants to triple its US market share in the next 5 years. With a serious of 'edgy' ad campaigns both on TV and online, they have become a serious auto play in the consumer market. So what's the next logicial step? Fire your agency. At eLink, we stress to clients that consistency is king. Whether it is being consistent in messaging, or in campaigns, hitting the panic button and pausing existing campaigns is not in anyone's best interests and gives the client a bad reputation in the market.

Keys to success for advertisers:
1) Be Consistent
2) Stay on Point
3) Remember that marketing is trial and error, not an exact science.

eLink Media and confirmation of the value of email marketing...

Growing businesses need to increase their measuring of email marketing metric in order to improve their results, according to one expert. One chief strategy officer, claims most email marketers only measure aspects such as open rates, click rates and bounce rates.Writing in a post for DMNews.com, the expert added that other aspects of measurement need to be implemented, including asking what proportion of site traffic came from email marketing and "how much revenue" that extra traffic brought.Other essential metrics include knowing how long people brought to the site by email marketing stayed there and which "landing pages and products" were popular among them."The fundamental shift that web analytics integration brings to your email marketing is clear and accurate visibility into financial results. You'll find your thinking will change from driving behavior at the beginning of the sequence to driving revenue at the end," he stated. More competitors need to follow eLink's advice and find out information about industry trends and new approaches in order to remain competitive.

CMO positions influx!

eLink Media prides itself on better service and better client support than anyone else in the industry. With so many CMOs under fire at large advertisers (PepsiCo, GM, etc.) our position has been what we always preach: Consistency. Consistency in the market, consistency in service, consistency in campaigns. When will big players understand that the strategy is a plan, and you need to stick to it in good times and in bad?

Record August!

With all the talk about economic conditions, and the lack of quality publishers available in the marketplace, eLink Media has broken our company record! Thanks goes to all staff and campaign managers, but most of all to our clients. You have instilled faith and trust in us and we have not let you down. In beating expected targets, this month gives us the resources and flexibility to be able to provide you with more data, more services, and even better results. A great job by all!