eLink Media and confirmation of the value of email marketing...

Growing businesses need to increase their measuring of email marketing metric in order to improve their results, according to one expert. One chief strategy officer, claims most email marketers only measure aspects such as open rates, click rates and bounce rates.Writing in a post for DMNews.com, the expert added that other aspects of measurement need to be implemented, including asking what proportion of site traffic came from email marketing and "how much revenue" that extra traffic brought.Other essential metrics include knowing how long people brought to the site by email marketing stayed there and which "landing pages and products" were popular among them."The fundamental shift that web analytics integration brings to your email marketing is clear and accurate visibility into financial results. You'll find your thinking will change from driving behavior at the beginning of the sequence to driving revenue at the end," he stated. More competitors need to follow eLink's advice and find out information about industry trends and new approaches in order to remain competitive.