In the marketing world, be it online or offline expectations are key. Working with clients is challenging in not only meeting expectations, but having those expectations change. Advertisers are great in understanding what they think they want. What they don't really have much understanding is how to get to where they want to be. Case in point, Volkswagen. Volkswagen wants to triple its US market share in the next 5 years. With a serious of 'edgy' ad campaigns both on TV and online, they have become a serious auto play in the consumer market. So what's the next logicial step? Fire your agency. At eLink, we stress to clients that consistency is king. Whether it is being consistent in messaging, or in campaigns, hitting the panic button and pausing existing campaigns is not in anyone's best interests and gives the client a bad reputation in the market.
Keys to success for advertisers:
1) Be Consistent
2) Stay on Point
3) Remember that marketing is trial and error, not an exact science.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment