New Media vs. Old Media vs. eLink Media

What is the key for the media industry and advertisers either getting into it, or getting more into it....adaptability. Being flexible and having the insight to understand where the market is going and having the ability to change on the fly is essential. If players want to attend conferences by Allen & Co.....http://tinyurl.com/ncr6py, they have to understand that firms like eLink provide them an essential touchpoint onto the consumer. Advertisers and agencies that are slow and not able to adapt will be left behind.