AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline revamped its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails.
E-mail is central's strategy to the airline, because most of its bookings come from the Web, rather than the phone.
AirTran worked to incorporate a new design into its newsletter. The two also worked together to add personalization and triggered messages to the e-mails sent out to loyalty members.
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