As Much Marketing as you can do, you can't fix stupid....

We advise clients (as do other agencies) that while we constantly improve our service, products, and technologies, they must do the same. When you have a bad product, offer, or service the inevitable will eventually happen....even to Jay Leno.

NBC confirmed Sunday that it will end the run of its much-scrutinized and oft-criticized "The Jay Leno Show" in prime time as of February 12th, just as its broadcast of the Winter Olympics ends. The network also said it will make other moves, reversing its tilt away from the traditions of the broadcast TV business.

NBC

Jay Leno

In a presentation to TV critics, Jeff Gaspin, chairman of NBC Universal Television Entertainment, confirmed the much-anticipated move, saying that the show's low ratings had hurt affiliates' ability to garner ratings -- and thus ad dollars -- for their late local newscasts. He said NBC hoped to put Mr. Leno in place at 11:35 p.m., move Conan O'Brien and his "Tonight Show" to 12:05 a.m. and run Jimmy Fallon's "Late Night" at 1:05 a.m. Those plans could be altered, however, depending on whether or not deals can be struck with the hosts and their management teams.

NBC also suggested it would reverse its reduced investment in prime-time programming, a strategy that left it trailing most of its broadcast rivals in the ratings. NBC said it was preparing a "large slate of dramas" for the 2010-2011 season. In a press release, the network said it had struck deals for pilots from such well-known producers as J.J. Abrams, Jerry Bruckheimer and David E. Kelley. The network also said it would consider a pilot for a remade version of TV-classic "The Rockford Files" from "House" producer David Shore.