eLink Media, GM, CEOs, and Ads....

It isn't a new idea for General Motors to star Chairman Ed Whitacre in advertising, but is it a good one? For too long now, the consumer public has heard "heart-felt" confessions and ads by CEOs in a vast array of verticals. But trotting out your CEO to pitch is like playing with hand grenades. If you come out unscathed, you're a genius....if not, don't be around when the first one explodes. Will this tactic work for GM?...only time will tell, but in the day and age when foreign competition exudes a confidence and youthful spirit, rolling out a 70+ CEO of a bankrupt and federally funded conglomerate hardly gives the same impression.