eLink Media & Current Market Conditions

With the current financial markets being what they are and the headlines being dominated by news of foreclosures on peoples' homes, increasing unemployment numbers and layoffs, and likelihood that the recession will not end anytime soon eLink Media continues to buck the trend. We are growing! More clients, expanded campaigns, and the knowledge that we provide a value to our clients that very few in the market do: ROI

eLink Media on the Lookout...

At eLink Media, we're always on the lookout to not only discover what will work better for our clients and campaigns, but get feedback on what is currently in the marketplace. Take a look at this example of inefficiency in action:

http://themodulator.org/archives/003382.html

Results are freaking killing it!

We've already launched a couple of new campaigns on an initial test basis and we've gotten back in the preliminary results. The short of it? We're crushing the expectations!

eLink Media Loves the U.K.!!!

It has been our good fortune to work with some amazing brands, advertisers, and agencies across the pond in the United Kingdom. While their style, accents, and preference for warm beer sometimes baffles us, they have proven to be great partners and very smart business people. We appreciate the opportunity to work with them well into the future, and who knows?....eLink Media U.K.?

Distribution

eLink Media strives to give our clients the best possible results and service. One thing that we stress to our advertisers and agency clients is distribution. Multiple channels of distribution for online marketing offers is absolutely king. Relying on one channel for traffic is very difficult, so to optimize campaigns and maximize traffic we advise the most distribution possible.

Accountability & eLink Media

We at eLink are always trying to maintain accountability for client's campaigns. In this market, now more than ever accountability to the client, the campaign, and to each other is more important than ever. Understanding long-term growth projections and campaign strategies is one thing. But the small pieces, the daily reminders, the step-by-step movements are sometimes overlooked.

That all gives us something to think about today....

Timing & Missed Timing (eLink Media's take)

Watching the NBA finals over the course of the last week or so has given us a chance to put some things in perspective. Taking risks is what advertising is all about, whether it's eLink Media's full suite of solutions, conducting a Direct Response campaign as a new advertiser, or for agencies that have been in the game forever, missed timing and events beyond your control can also make life interesting....

Take for example the current Nike (LeBron & Kobe puppet) campaign. This is a television campaign to coincide a shoe release, that Nike (and their agencies) invested tens of millions of dollars in, banking on the all desired Kobe vs. LeBron NBA finals matchup. Only guess what happened....the Kobe vs. LeBron matchup itself never materialized. So here is Nike, holding millions of dollars worth of ad time to feature a caricature of a player who was sitting at home watching the games on television, instead of being on television.

This is a reminder to all advertisers, whether they are agencies or not....nothing works according to plan. Changes (sometimes bad) happen. The question isn't "who's to blame for this?" The right question is "how do we move forward from here?"