Ad Network And Publishers In Mediaweek
Following last week's article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK quotes Razorfish VP of search marketing, Matt Greitzer, who says that many of the publishers mentioned in the article are available through the DoubleClick Ad Exchange. Among the publisher responses, theStreet.com claims their inventory had been misrepresented by InterCLICK, and Todd Haskell, VP of sales and ops at The NY Times says, "It is impossible for an ad network to deliver any impressions [against NYT inventory]. Any assertion otherwise is incorrect."
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