eLink Media Food For Thought

eLink Media is constantly on the lookout to improve our clients performance. Read the excerpt from an interview from Stan Rapp (founder of RappCollins, rebranded RAPP)...

Stan Rapp on the Importance of Email As Chairman of Engauge, Stan Rapp continues to serve as one of our industry’s most prolific catalysts for clear thinking when it comes to improving the way brands use technology to connect with consumers. Among the notable observations made by Stan Rapp about the importance of email are these: “In today's economic turmoil the new marketing mantra is ‘show me the ROI.’ Email, at 43-to-1 return on the dollar, is the undisputed ROI leader. Get it right, and the ROI speaks for you.” “The tightest one-to-one link you can have is a relationship in which the consumer invites you to talk to them. The beating heart of the internet is the inbox. Its pulse pounds away as each of us clicks open and sends out our hourly emails.” “The arrival of broadband in a majority of U.S. households three years ago marked the beginning of the digital age for marketers. The value of an opt-in address reportedly is about $118 for knowledgeable marketers. Coke, for example, has more than 12 million reward program members, which it uses to gather info and deepen relationships. This means Coke has an asset worth more than $1.4 billion in its email opt-in database for MyCoke Rewards.”