Marketing & The End of the Recession....

Here at eLink Media, we agree with the ANA in that if you're waiting for Federal money to bail you out, do yourself a favor and get out of business now...

If someone is going to lead the U.S. out of recession, the Association of National Advertisers made a case that it should be the marketers, trotting out a group of CMOs to detail how they've led major turnarounds or fueled record growth during the group's annual conference.

This is the second year the ANA has pushed the growth theme. Last time, the idea was swamped by a global economy teetering on the brink of utter collapse. With things less dire, the message became easier to believe this year.